Having dealers convey the Mazda brand in an aligned and controlled manner has been one of the biggest struggles for Mazda. With many dealerships taking a rogue approach to marketing and not leveraging the companies good will, Mazda needed help.
Working closely with Mazda and the dealers several brand "approved" website templates were developed. These websites include features such as automatic inventory updates to used cars. New vehicles, latest news and much more. It also offered them time saving tools like a test drive booking system and a servicing booker with reminder.